Cookie Policy

This policy refers to the cookies and web pages operated by FINE WINE LACERTA S.R.L., a limited liability company registered and operating under Romanian law, with its registered office in Fințești village, no. 434, ap. 2, Buzău county, Romania, registered with the Trade Register under no. J2010000795109, with unique registration code RO18728563, phone number 0374 887 474 and e-mail address online@lacertawinery.ro, hereinafter referred to as LacertA Winery or LacertA.

This Cookie Usage Policy explains how the Website www.lacertawinery.ro uses cookies and similar technologies, for the purpose of proper functioning of the Website, improving the browsing experience, analyzing traffic, managing orders and, where applicable, displaying relevant content or advertisements.

By using the Website, users can accept or manage cookie preferences, according to the options available in the banner or consent module displayed on the Website.

1. What is a cookie?

A cookie is a small file, consisting of letters and numbers, which can be stored on the computer, mobile phone, tablet or other equipment of a user accessing the Internet.

The cookie is installed at the request issued by a web server to a browser, such as Chrome, Safari, Firefox, Edge or other similar applications, and is completely passive. It does not contain software programs, viruses or spyware and cannot access information from the user's hard drive.

Cookies allow the Website to recognize the user's device and to retain certain information about their visit, such as browsing preferences, products added to the cart, privacy settings or other elements necessary for the proper functioning of the online store.

2. What are cookies used for?

Cookies are used to ensure the proper functioning of the Website and to provide users with a better browsing experience, adapted to their preferences.

These files can be used, among other things, for:

  • functioning of the shopping cart and checkout process;
  • user authentication in the account;
  • maintaining cookie and privacy preferences;
  • improving the speed and performance of the Website;
  • analyzing traffic and how users interact with the Website;
  • displaying relevant content;
  • measuring the effectiveness of marketing campaigns;
  • providing relevant advertising, to the extent that the user has consented to such cookies.

Cookies can also be used to prepare anonymous or aggregated statistics that help LacertA Winery understand how users use the Website, allowing for the improvement of its structure, content and functionalities.

3. What types of cookies do we use?

The Website may use the following types of cookies:

3.1. Session cookies

These are temporary files that remain on the user's device until the session ends or until the web browser is closed.

Session cookies are useful, for example, for keeping products added to the cart while browsing the Website or for the proper functioning of the order process.

3.2. Persistent cookies

These remain on the user's device for a period defined by the cookie parameters or until they are manually deleted by the user.

Persistent cookies can be used to remember user preferences, privacy settings or other previously selected options.

3.3. First-party cookies

These are placed directly by the Website www.lacertawinery.ro and are used for the normal functioning of the Website and the online store.

3.4. Third-party cookies

These are placed by third parties, such as analytics service providers, advertising, e-commerce platforms, payment processors, marketing tools or other services integrated into the Website.

Since the Website operates through the Shopify platform, certain cookies may be placed by Shopify or services associated with this platform for the operation of the online store, cart management, order completion, payment security and analysis of store performance.

4. How are cookies used by this Website?

A visit to this Website may place the following categories of cookies:

4.1. Strictly necessary cookies

These cookies are essential for the functioning of the Website and cannot be deactivated from the Website's systems. They are necessary for services expressly requested by the user, such as:

  • browsing the Website;
  • adding products to the cart;
  • completing orders;
  • the checkout process;
  • account authentication;
  • payment security;
  • remembering cookie consent preferences.

Without these cookies, certain functionalities of the Website cannot function correctly.

4.2. Performance and analytics cookies

These cookies help LacertA Winery understand how the Website is used, which pages are visited, how long users spend on the Website and how they arrive at the Website.

The information collected is used to improve the functioning of the Website, optimize content and identify any technical problems.

These cookies may come from analytics tools such as Google Analytics, Shopify Analytics or other similar services, to the extent that they are used on the Website.

4.3. Functionality cookies

These cookies allow the Website to remember user choices, such as display preferences, data entered in certain forms, language preferences or other settings, to provide a more personalized experience.

4.4. Registration and account cookies

These cookies may be used when the user creates an account or logs into their account. They allow the active session to be maintained and access to functionalities dedicated to the customer account.

4.5. Cart and checkout cookies

These cookies are used for the functioning of the online store and can store information about products added to the cart, delivery preferences, the checkout process and the status of an order.

These are necessary for the user to be able to purchase products from the Website.

4.6. Marketing and advertising cookies

These cookies may be used to display relevant advertisements to users, to measure the effectiveness of advertising campaigns and to avoid repeatedly displaying the same advertisements.

These cookies may be placed by platforms such as Meta/Facebook, Google, TikTok, Pinterest or other advertising platforms, to the extent that they are used by LacertA Winery.

Marketing and advertising cookies are used only to the extent that the user has given their consent, where the law requires this.

4.7. Third-party provider cookies

The Website may use services provided by third parties for the functioning of the online store, payment processing, analytics, marketing, security, communication or integrated content display.

These third parties may place cookies or similar technologies, in accordance with their own privacy and cookie policies.

5. Do cookies contain personal data?

Cookies themselves do not request personal information to be used and, in most cases, do not directly identify Internet users.

However, in certain situations, information collected through cookies may be associated with other data and may become personal data, for example when correlated with a user account, an IP address, an online identifier or information about browsing behavior.

Personal data collected through the use of cookies is processed in accordance with the Privacy Policy available on the Website and with applicable legislation on the protection of personal data.

6. Deleting and managing cookies

Generally, an application used to access web pages, such as the web browser, allows cookies to be saved on the device by default.

These settings can be modified so that the automatic administration of cookies is blocked by the browser or the user is informed each time cookies are sent to their device.

Users can manage or delete cookies directly from the settings of the browser used. Depending on the browser, these settings may allow:

  • blocking all cookies;
  • accepting only certain types of cookies;
  • deleting already saved cookies;
  • blocking third-party cookies;
  • setting a notification before a cookie is saved.

Detailed information about cookie management can be found in the settings area of the browser used.

Limiting the use of cookies may affect certain functionalities of the Website. For example, the shopping cart, account authentication or order completion may not work correctly if certain strictly necessary cookies are blocked.

7. Why are cookies important for the Internet?

Cookies are an important element of the efficient functioning of the Internet, helping to generate a more user-friendly browsing experience adapted to the preferences of each user.

Refusing or deactivating cookies may make some websites difficult or even impossible to use, especially e-commerce websites, where cookies are necessary for the shopping cart, checkout and account authentication.

Refusing or deactivating marketing cookies does not mean that the user will no longer receive online advertising, but only that the advertising may be less relevant to their preferences and interests.

Examples of important uses of cookies:

  • remembering products added to the cart;
  • maintaining the authentication session;
  • remembering privacy preferences;
  • displaying content adapted to user interests;
  • limiting the frequency of ad display;
  • providing more relevant advertising;
  • measuring Website traffic;
  • understanding how users arrive at the Website, for example through search engines, advertisements, social media or other websites;
  • optimizing the structure, content and functionalities of the Website.

8. Cookies used by Shopify

The Website www.lacertawinery.ro operates through the Shopify platform, which is why certain cookies may be necessary for the functioning of the online store.

These cookies may have roles such as:

  • functioning of the shopping cart;
  • maintaining the checkout session;
  • processing orders;
  • securing transactions;
  • fraud prevention;
  • analyzing store performance;
  • remembering user preferences;
  • correct display of pages and products.

Some of these cookies are strictly necessary for the Website to function correctly as an online store and for the user to be able to place an order.

9. Analytics and marketing cookies

LacertA Winery may use analytics and marketing tools to understand how users interact with the Website and to improve commercial communication.

These tools may include, but are not limited to:

  • Google Analytics;
  • Google Ads;
  • Meta/Facebook Pixel;
  • TikTok Pixel;
  • Shopify Analytics;
  • other similar analytics, remarketing or online advertising tools.

Through these tools, information such as visited pages, viewed products, actions performed on the Website, traffic source, device type, browser used or other technical and behavioral data can be collected.

This information can be used for:

  • analyzing Website performance;
  • improving the user experience;
  • optimizing marketing campaigns;
  • measuring conversions;
  • displaying relevant advertisements;
  • conducting remarketing campaigns.

Analytics and marketing cookies will be used in accordance with the options expressed by the user through the banner or consent module available on the Website.

10. Cookie Consent

Upon first accessing the Website, the user may be greeted by a banner or consent module regarding the use of cookies.

Through this, the user can:

  • accept all cookies;
  • reject cookies that are not strictly necessary;
  • customize cookie preferences;
  • subsequently modify the expressed options, to the extent that the Website provides this functionality.

Strictly necessary cookies for the functioning of the Website may be placed without the user's prior consent, as they are necessary for the provision of services requested by them, such as browsing, shopping cart, checkout or Website security.

Analytics, functionality, marketing or advertising cookies will be used depending on the consent expressed by the user, where applicable law requires this.

11. Updating the Cookie Usage Policy

LacertA Winery reserves the right to modify or update this Cookie Usage Policy whenever necessary, including as a result of legislative, technical or operational changes.

Any modification will be published on the Website and will take effect from the date of publication, unless otherwise stated.

Users are encouraged to consult this Cookie Usage Policy periodically to be informed about how LacertA Winery uses cookies and similar technologies.

12. Contact

For any questions regarding the use of cookies on the Website, users can contact LacertA Winery at:

FINE WINE LACERTA S.R.L.
Registered office: Fințești village, no. 434, ap. 2, Buzău county, Romania
CUI: RO18728563
Trade Register No.: J2010000795109
Phone: 0374 887 474
E-mail: online@lacertawinery.ro
Website: www.lacertawinery.ro

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